Augmented Reality- The present and the future
Science and technology have gone from just topics of theories to practical applications. A few decades back, we would have not even imagined how it will be today. Within the span of a few years, many things happened and today, technology is irreplaceable. It has become a part of our life and humans cannot think of any alternative. Similar to other inventions, Augmented Reality is one of the most crucial aspects that attract many young people.
Today, it has become a reality as it is conveniently made available on mobile phones. Through the same, people are able to witness huge improvement in their interface and they could also experience high-level shopping. There are designers who are specifically created to bring AR to work and it only makes them experts in the field. To say in simple words, AR is a full view of the real physical world in which other elements are generated through the computer. The whole concept was initiated in the 20th century and today, firms have already started to work on it.
Getting into the frame:
Ronn Torossian is the founder of 5WPR, which is an agency that works with brands. He has explained why and how AR will be impactful in the present as well as the future. According to him, the industry is changing its way to make people communicate better and with more clarity. In the next 5 years, there will be other advancements that will be much more futuristic and needed but currently, many firms are getting their hands into AR to enhance their different business functions.
Why should you use it?
The main reason why businesses use AR is that it gives a huge impact on the customer buying decision. The firms try to provide an immersive experience to all through their marketing techniques and it eventually helps them gain loyal customers. 5WPR founder has always believed in transparency in the process and Augmented Reality helps in the same to a great level.
Through this, the firms can improve their sales, and get in touch with their customers in an easy manner. Not only this but AR was also used for gaming purposes at the start. Along with that, it is also used for sports, entertainment, and tourism purpose. No matter what the future contains, new and existing firms will try to start their version of AR in their business operations to be on the line of competitors.